Vak Properties
Vak Properties is a leading home improvement agency in London, with a reputation for delivering high-quality, customer-centric services. They offer a wide range of services, from kitchen and bathroom renovations to landscaping and roofing.
London, United Kingdom
2016
Real Estate
$250,000 (2021)
43
Challenge
Vak struggled to keep up with a very competitive market. They also faced challenges in customer acquisition; including high competition, high cost of customer acquisition, long sales cycle, need for repeat business, and changing market conditions.
Results
To overcome our marketing challenges, we embarked on a bold experiment. We tested niche markets, content marketing, event sponsorships, and a referral program.
The results were astonishing: a 32% increase in new projects each month and a drastic reduction in marketing costs.
But the most valuable outcome was the integration of an effective CRM to manage a thriving community of 100,000 members, which we continue to nurture and sell to.
+32%
Improved new projects
+75k
Digital engaged leads
+64%
Increase in revenue
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and customer needs. In addition, we conducted an internal audit to identify gaps. We also studied the market industry trends to gather insights.
Strategy: Emboldened by our marketing challenges, we embarked on a bold experiment, testing digital ads, content marketing, cold outreaches, and a referral program.
Results: Astonishingly, we achieved a 32% increase in new projects each month and a drastic reduction in marketing costs. Most valuable of all, we integrated an effective CRM to manage a thriving community of 100,000 members, which we continue to nurture and sell to.
Conclusion
Vak Properties' marketing transformation has revolutionized the customer experience, with a customer-centric approach that has driven significant gains in lead generation, nurturing, engagement, and satisfaction, leading to increased revenue.
“We generated engaged leads, which in turn increased our revenue overall. From paid ads to content marketing, everything was executed perfectly. It seemed scary at first but the investment was well worth it when I saw the results.”
Melbourne
CEO, Co-founder | Vak Properties